Our Story

Sonmit is more than just a search engine that gives back;
we want to create a platform where people can make a meaningful impact in the lives of others.

A few hours after being diagnosed with cancer, Chen Friedman had one big question in his mind: what would he have done if he had a few weeks to live? This led to a series of transformational ideas on how to help as many people as possible, as fast as possible. Starting with cancers.

In 2017, Chen found a way to give back to people affected by cancer through Sonmit, which its name was derived from the iconic & revolutionary clone, from the novel “Cloud Atlas” by David Mitchell, “Sonmi-451”.
With his background in technology and marketing, Chen developed a simple yet highly impactful business model: he developed a search engine that will allow users to donate to cancer charities by searching the web, in the same way they already do.

As with all startups, Sonmit’s journey hasn’t always been a smooth one, it still isn’t.
But with sheer determination and a philanthropic spirit, Chen got the company off the ground with more robust technology and a diverse team of professionals who are equally passionate about fighting cancer.

“When people’s lives depend on it, you’re just allowed to give up,” Chen shares.
“More than just helping to find a cure for cancer, we also want to change the way people can help each other and make a difference.”

Today, Sonmit is continuously working on major developments in their platform to improve users’ search experience and to provide more channels for giving.
With your help, we are equipping and empowering cancer charities to pursue a cancer-free world.

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Together, we can and we are making a difference. Join us in our journey to free the world from all cancers and accelerate the global transition to social enterprises.

Here are 3 working steps to organize our business projects.

01

Equality

We stand behind the idea that people should be given equal opportunities. We continuously aim to close the gap between people of different lifestyles and backgrounds through connecting people and creating more avenues for online giving.

02

Transparency

We engage our users and employees with transparency, honesty, and integrity. In everything we do, we strive to involve our stakeholders with our processes, as well as be open about how much we make and where we are spending it.

03

Empowerment

We provide a supportive environment, where each one of us can participate, actively collaborate and make confident decisions.

Our Values

Sonmit’s culture of giving is anchored by our values, where we create an environment that inspires people and gets them involved.

We believe in our collective capabilities and the difference we can make when we come together, bonded by a shared passion, purpose, and values.

Meet Our Team

Sonmit is made up of an eclectic mix of individuals brought together by a shared purpose.

We are advocates for transforming lives and we endeavor to create a world where people are inspired to make an impact.

Chen Friedman

Founder & CEO

Chen is the visionary behind Sonmit. In his previous roles as a marketing executive for various corporations, he discovered a great need for finding & creating opportunities for people to collaborate & inspire change. Sonmit is his way of connecting people & making it possible for absolutely anyone to make a difference in the world.

Dhiran Rai

Dhiran Rai

Lead Automations & Growth Manager

I am the Lead Automations & Growth Manager at Sonmit. My role is to automate processes and increase revenue by assisting with user acquisition. I currently oversee all aspects of the marketing automation process including social media automation to improve our social media presence through content curation & engagement. I also produce regular reports on how we're doing, and what's working well for us - all with an eye toward improving future results!

Emil Antonov

Emil Antonov

Chief Operations Officer

Emil is your friendly neighbourhood team-player (you know, with great power comes great responsibility...) - making sure everyone and everything in Sonmit is in the right place and best state of mind.With more than 10 years of experience in digital marketing and copywriting, he is giving Sonmit and its team part of his heart as well as his character.Outside of work Emil enjoys cooking for his close people, geeking out about food and pop culture and playing the occasional tennis game with friends.

Chirag Lathigara

CTO

Chirag fuels Sonmit’s technology strategies and helps the organization further scale its global platform. Prior to joining Sonmit, he was working alongside tech giants like Microsoft and Deloitte on cloud technology and application infrastructure.

Ravinder Gupta

Senior Web Developer

Ravinder Gupta has over 7 years of experience in web technologies and digital solutions and has refined his skills working with different digital agencies and organizations. He is the type of person who takes on every challenge with full dedication and explores his knowledge in every task.

Nazmul Ahsan

Graphic Designer

Before joining Sonmit, Nazmul worked in different freelance marketplaces as a top-rated graphic designer. He is the go-to person for all things social media, ensuring that every piece of content is engaging and true to Sonmit’s vision.

Muhammad Naeem Tariq

Software Developer

Muhammad is a web developer extraordinaire, with years of experience working on over 300 extensions for various browsers like Chrome, Firefox, Edge, and Opera among others.

Muhammad Naeem

UX/UI Designer

Yonatan Shpiegel

Investor & Board Member

Yonatan advises & supports Sonmit across a wide range of functions in business operations, & is passionate about advancing Sonmit’s mission. He also works in product management at Amazon & holds an MBA from the Kellogg School of Management at Northwestern University.